NYLON: If you picked up a downtown bar & plopped it in Herald Square, you’d get The Bronze Owl
Hours after I had OK’d the use of “Midtown” as a punchline in another story, I’m getting off the 1 train, ramming into tourists who’ve decided that they must take a selfie in the middle of the stairs, and dodging more slow walkers, all to preview a new bar — in Herald Square.
Technically, The Bronze Owl — “a chic new haven in an unexpected locale,” which is how the press release finesses it — is closer to the kitty-corner Greeley Square, but once you cross the juniper-green threshold, it remarkably doesn’t feel like you’re in the Manhattan version of flyover country at all. That might be because of some very effective café curtains and soundproofing, but more likely because David Rabin of American and Temple Bars is involved, along with chef Franklin Becker, Stephen Loffredo, and Max Green of Amor y Amargo.
As I order a Pressure Sensitive with tequila, velvet falernum, almond, and lime oil, publicist Steven Hall helpfully says that the Owl’s target audience includes office workers; sports (and, presumably, Madonna) fans heading to Madison Square Garden; diners looking to pregame Korean barbecue; and Kips Bay residents who have nowhere else to go. The undulating leather booths, oversize club chairs, and funny tubular light fixtures laced up like they’re wearing corsets suggest that those groups might also come through to feel like they’re more downtown than they actually are.
The disorientingly clear sound system certainly helps, too, as does the insulating linoleum floor — “not tinny,” as Rabin notes, drinking a miniature Coke from the bottle. Samantha Ronson has already stopped by, he says, and Wisdom Kaye, the social media fashion guy who styles $100,000 Chrome Hearts looks. Italian-inspired picky bits like fried mozzarella balls and rounds of smashed-pea-topped polenta circulate, but I save those for later because we’re grousing about members’ clubs and how there’s no late-night ambiance at restaurants anymore because everyone got used to eating at 7:30 p.m. because of the pandemic.